The Team

Innovating to Improve Lives.

The development team affectionately know as ‘The Nutters’

We are an Internationally renowned team of research Vets (UK & Australia) who have combined forces with award-winning product development company 4c Design.

The multi-disciplinary team are all passionate about farming. Our goal is to ensure; food and wool security by improving farm animal welfare. As consumers and retailers become more interested in the husbandry of the animals we recognised the need for an improved marking tool, one that administers pain relief and is easy for the farmer to use.

Our approach was to create a practical on-farm solution, developed and tested by farmers for farmers.

Our Approach

Creating ‘simplicity’ isn’t easy, the development of Numnuts is no exception.

The effectiveness of powerful local anaesthetics was the obvious starting point. The challenge for the design team was how to integrate local anaesthetics into modern farm husbandry systems in a safe, fast and reliable manner. This might sound straightforward but developing the system took hundreds of prototypes carrying out animal behavioural trials on over 1000 lambs across a 5 year cycle of development, testing and refinement.  All our work has been undertaken using best practice scientific and animal experimentation protocols resulting in two international patents and a large compendium of animal behaviour data that has been scientifically validated.

An early version 5 prototype undergoing workshop modifications

Current Status (last updated June 2017)

Numnuts v12 Prototype Trial 2016 – Overview from 4c Design on Vimeo.

We have a small number of 3D printed working prototypes that have been successfully used on research stations and a handful of commercial farms in Australia and Scotland. The team are now commercialising the product, working through the following challenges:

  • Regulatory drug approval in the EU and Australia
  • Production Engineering
  • Building a distribution network

As a start-up company, we are working as hard as we can to launch the product onto farms so that animals can benefit, but the commercial challenges of product development take time to overcome. Our current estimate is that we will pilot launch Numnuts in 2018 with more widespread availability during the 2019 season.

Research and development was funded by MLA, AWI and the founding partners.


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